Every country has a nationally recognised beer, and for Belgium that beer is Jupiler. It is Belgium’s #1 selling beer, with around 40% of the beer market.
This beer is quite literally everywhere – in every Shawarma kebab joint, any convenience store, virtually every eating establishment that sells alcohol, every petrol station even including the services on the freeway.
Everywhere you look you will see someone drinking a Jupiler. For a beer that was only introduced in 1966 is has taken over a country.
It has been remiss of me not to include this beer in our beer packs before now. But the time has arrived for everyone to have a Jupiler.
The name of the beer comes from the town in which the brewery is located. Jupille is a district in the city of Liege in the eastern-most province in Belgium.
The beer is pretty much what you’d expect for a mass-produced pils. It pours a perfectly clear golden body with aromas of malt and grassy hops. There is some malt sweetness while the beer is crisp and reasonably dry with a good bitterness that lingers in the aftertaste.
Sitting in a little Belgian canal-side bar, resting the legs after a day of sightseeing, this beer can be enjoyably refreshing. It is far from the worst pils you’ll ever drink, and now you’ve had a classic taste of Belgian beer life.